

Privacy Policy
Welcome to the GOEVEREST Privacy Policy. At GOEVEREST, we take your privacy very seriously and are committed to protecting your personal information. Please read this privacy policy carefully as it contains important information about who we are and how and why we collect, store, use, and share your personal information, including through our websites and applications, including our GOEVEREST mobile application (“App”). It also explains your rights regarding your personal information and how to contact us or supervisory authorities if you have a complaint.
We keep this privacy policy under regular review and will inform you of any changes via our website and/or by email.
This Privacy Policy was published on October 15, 2024.
WHO WE ARE
This policy is for and on behalf of GOEVEREST GROUP LIMITED, located at 125 Wood Street, London, England EC2V 7AW, United Kingdom (“We” or “Us”). We are registered in England and Wales under company number 13599679, and its affiliates (collectively known as the ‘GOEVEREST Group’).
For the purposes of this policy, (a) “Affiliate” means any entity that directly controls, is controlled by, or is under common control with GOEVEREST Motorcycles Group Limited, and (b) “Control” means beneficial ownership of more than 50% of the issued share capital of a company or the legal power to direct or cause the direction of the management of the company, and “Controls” and “Controlled” shall be interpreted accordingly.
GOEVEREST Group Limited is the data controller of our websites and applications and processes your personal data for the purposes set out in this privacy policy.
Occasionally, the local GOEVEREST Group company closest to you may also be a data controller of your personal data for the purposes set out in this privacy policy.
References in this policy to GOEVEREST, GOEVEREST Motors, GOEVEREST Group Limited, “we”, “us” or “our” and/or the company (as appropriate) shall include GOEVEREST Group Limited and its Affiliates (as defined above), as appropriate.
CONTACT DETAILS
If you have any questions about this privacy policy or our privacy practices, please contact our Legal and Compliance team using the following methods:
Postal address: Legal and Compliance Team, 125 Wood Street, London, England EC2V 7AW
Email: privacy@phelonanandmoore.com
THE DATA WE COLLECT ABOUT YOU
Personal Data, or personal information, means any information about an individual from which that individual can be identified. It does not include data where identity has been removed (anonymous data).
We may collect, use, store, and transfer different kinds of personal data about you which we have grouped as follows:
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Identity Data: First name, maiden name, last name, username or similar identifier, date of birth, and gender.
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Contact Data: Billing address, delivery address, email address, and telephone numbers.
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Financial Data: Bank account and payment card details.
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Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
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Technical Data: Internet protocol (IP) address, login data, browser type and version, time zone and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
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Profile Data: Username, purchases or orders made by you, your interests, preferences, motorcycle experience years, vehicle identification details (including VIN number), motorcycle information such as VIN number, make and model, fuel consumption, engine details, range, mileage, and next service date, survey responses, and feedback.
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Usage Data: Information about how you use our website, products and services.
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Marketing and Communications Data: Your preferences in receiving marketing from us and third parties and your communication preferences.
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Public Data Sources: Information to support website functionality, ensure owner information is accurate with DVLA, and support authentication and/or fraud checks.
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Location Data: Information about your current location, planned, saved, and completed trips, including trip map, elapsed time, and miles covered.
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We also collect, use, and share aggregated data, such as statistical or demographic data, for any purpose. Aggregated data may be derived from your personal data, but is not considered personal data under the law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific feature of the website. However, if we combine or connect aggregated data with your personal data so that it can identify you directly or indirectly, we treat the combined data as personal data used in accordance with this privacy policy.
As a GOEVEREST customer, we will not collect any special categories of information about you without your prior explicit consent (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, health information, and genetic and biometric data). We also do not collect information about criminal convictions and offenses.
HOW WE RECEIVE THIS INFORMATION
We use different methods to collect data from you and about you, including:
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Direct Interactions with GOEVEREST: You may provide us with your identity, contact, and financial data by filling in forms online, by post, by phone, registering to use our applications, or at our events or factory experience. This includes personal information you provide when you:
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Request our products or services;
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Purchase products from us using our online services;
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Otherwise contract with us;
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Subscribe to our service or publications;
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Register an account with us;
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Request marketing materials;
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Enter a competition, promotion, or survey;
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Attend one of our events and/or conferences;
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Share data with us through social media features on our websites or apps;
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Make an enquiry, complaint, or request; and
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Provide feedback or contact us.
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Certain features available in our applications, including mapping services, use location data sent from your devices. You can disable this functionality at any time by turning off location services settings for our applications on your device. If you use these services, we process your location data to provide those services and to improve our location- and traffic-based products and services, including mapping services. You may stop us from collecting such data by disabling location services settings on your device at any time.
If you use any of our applications to connect your mobile device to a motorcycle, via Bluetooth or otherwise, we may collect profile data about you and your motorcycle.
HOW TO MAKE A COMPLAINT
If you are not satisfied and have a complaint related to data protection, please contact us directly by emailing privacy@phelonanandmoore.com or writing to us at Legal and Compliance Team, 125 Wood Street, London, England EC2V 7 AW, United Kingdom.
If you are still dissatisfied with our response, you have the right to lodge a complaint with a supervisory authority, particularly in the EU member state where you work, normally reside, or where the alleged breach of applicable data protection law occurred. The supervisory authority in the UK is the Information Commissioner’s Office, which can be contacted at https://ico.org.uk/concerns/ or by phone at +44 0303 123 1113.
LINKS TO OTHER WEBSITES
Our website or applications may contain links to other websites or applications managed by other organizations that we do not control. This policy does not apply to those other websites or applications, so we recommend you read their privacy policies before using their services.
For clarity, we are not responsible for the privacy policies and practices of other websites and applications (even if accessed via links we provide) and provide links only for your information. We specifically disclaim liability for their content, privacy practices, and terms of use and make no claims, representations, or warranties about their accuracy, content, or completeness.
Note: This privacy policy also does not cover the GOEVEREST Motorcycles Repair and Maintenance Information (RMI) website. The RMI website operates under its own privacy policy, which we recommend you read before use.
Cookie Policy
What are cookies?
Cookies are small files stored on a user's computer. They are designed to hold a modest amount of customer- and site-specific data and can be accessed by both the web server and the client’s computer. This allows the server to deliver a page tailored for a specific user, or for the page itself to contain a script aware of the cookie’s data so it can carry information from one visit to the next.
How to control and delete cookies
GOEVEREST will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block cookies set by GOEVEREST websites, you can do so through your browser settings. The “Help” feature within your browser should tell you how to do this.
Alternatively, you can visit www.aboutcookies.org, which contains comprehensive information on how to do this in a wide variety of browsers. You will also find details about how to delete cookies from your machine, as well as more general information about cookies.
Please note that restricting cookies may affect the functionality of GOEVEREST websites.
Classification of cookies
Cookies used on the GOEVEREST website are classified into one of the following four categories:
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Strictly necessary
These cookies are essential to ensure the website functions properly. -
Performance
These cookies are used to collect information about how visitors use the GOEVEREST website. -
Functionality
Cookies classified as Functionality allow GOEVEREST websites to remember specific user information to improve the website visit experience. -
Targeting / Advertising
Cookies classified as Targeting / Advertising are generally third-party cookies provided by external organizations that GOEVEREST collaborates with to deliver targeted advertising based on browsing habits.
Cookies placed by third parties
We also allow third parties to place cookies falling into the four categories mentioned above. For example, like many companies, we use third parties to provide analytics helping us monitor traffic on our website. These companies may generate a cookie to capture information about your site usage, which they use to compile reports for us and provide other related services. These cookies may use a portion of your IP address as an identifier, but it will not be associated with other data.
We may also use or allow third parties to place cookies through our site to help us with market research, user demographics, revenue tracking, site functionality improvements, monitoring compliance with our terms and conditions, or provide you with relevant advertising. These third parties may collect information about users’ online activities over time and across different websites when using our site.
We do not have access to or control over third-party cookies. Our Privacy Policy and this Cookie Statement cover the use of cookies only by us and do not cover the use of cookies by third parties. Within your browser settings, you will have the option to block third-party cookies if you wish. However, note that blocking these cookies may affect site performance as it will disable options to view third-party video providers such as YouTube or share content from our site on social media platforms such as Facebook and Twitter.
Do Not Track
We do not track our visitors over time and across third-party websites to provide targeted advertising and, therefore, the website does not respond to “Do Not Track” (DNT) signals.
Pixel Tags
We may use pixel tags as part of our online services. Pixel tags (also called transparent GIFs, web beacons, or pixels) are small blocks of code on a webpage that can collect information such as:
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The IP address of the device that accessed the page containing the tag.
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The URL of the page where the tag appears.
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The time the page containing the tag was viewed.
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The browser type that obtained the tag.
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The ID number of any cookie previously placed by that server on the computer.
Email Tracking
When we correspond with you via HTML-compatible emails, we may use “format detection” technology that allows pixel tags to inform us if you received and opened our email.
We may also use unique hyperlinks in the emails we send; this allows us to see if emails have been opened and if they have been responded to.
Last updated: October 15, 2024, 12:00